A big high definition photorealistic LED screen is very, very cool.

But that’s not enough. It’s really all about the content and therefore the experience.

It’s amazing, emotive, enthralling and significant.

In a permanent environment such as a lobby or public space for each and every type of audience. Those that see it everyday and those that come to experience it. An attraction that generates buzz.

In business theatre, it’s all about impact while never forsaking the story.

Ultimately the audience says, “Wow!” And then they say so much more-because the offering is so much more.

Lobby and building environments – special attractions – business theatre – retail environments – public spaces – parks – video canvas (aka “digital signage”) – art – animation – stunning and appropriate content – dynamic content – community content – social media linkage – LED photorealistic High Definition screens – content delivery systems – architecture – structure and structural design – indoor or outdoor